Since I’m in advertising, I figured the first #WordCrushWednesday should be an ad—and this one was an obvious choice. Every time this Mazda spot comes on air, I stop what I’m doing to listen. It’s that good.
There’s definitely a trend in advertising right now with anthemic spots that have no dialogue, just sweeping music and a rhyming voiceover.
Having words that rhyme don’t automatically make something a poem, but everything about this spot is poetic. It’s the perfect union of polished language, beautiful film, an emotional story and the just the right cadence—the beat starts slow, then gets faster before slowing down again. It’s almost like a song. And like a song, I sometimes find myself saying the words along with the actor, Aaron Paul, who was the perfect choice for this spot.
Take a look and listen for yourself. The “lyrics” and the credits are listed below.
Sixteen, wide eyes.
Drivers’ license, took two tries.
First drive, fast livin’.
Hit the garage door, was forgiven.
Bought a Roadster second hand,
Playing parties with the band.
Showing off on the strip,
End of summer road trip.
Late for curfew,
Speeding ticket in Kalamazoo.
Loaded up, off to State.
Hijinks, tailgates, late nights, big skies,
A passenger with green eyes.
Starter, midsize, family cruisin’
A sing-a-long of her choosing.
Now in the garage, something new,
Reminds you of when you were you.
Agency: The Garage/Team Mazda, CCO: Harvey Marco, Creative Director / Writer: Steve Morris, Associate Creative Director / Art Director: Melissa Webber, Copywriter: Erik Moe, Production Company: RSA, Director: Jake Scott