The advertising industry often gets a bad rap. It’s safe to say that we’re probably tied with used car salesman for the amount of trust people put in us. Although it might be time for a new analogy—I’m not sure people think that much about used car salesmen anymore.
But advertising is still out there—and thanks to technology and creative media, it’s finding you in more places than ever before.
I admit there are times when our industry’s bad reputation is deserved. We spin words and photoshop pictures and come up with strategic (and sometimes tricky) ways to incite a reaction—to get you to buy a product, to try a service or think in a certain way about a brand. While there is an element of art to what we do, at the end of the day, we’re salesmen. And saleswomen.
When I was just starting out in the industry, I remember talking to someone about why doing charity work was so important to me. I explained that I spend so much of my time convincing people to spend their hard earned money on products they don’t really need, it felt good to balance things out. You know, because of karma.
Fifteen-ish years later, I’m happy to say that I’m still involved in charity work. And while I’ve done my fair share of that “badvertising,” I’ve also had opportunities to create work on behalf of clients who represent good causes and make a positive impact.
So while that bad rap may be deserved, there are times like this when we get to prove those nay-sayers wrong and celebrate being a part of an industry where work like this is possible.
Chances are, you’ve seen this video shared around your social media platforms in the past week. And more than likely, the words “wow” or “whoa” accompanied it. If you haven’t already seen it, take a look at this amazing and powerful spot by BBDO.
It fires on all cylinders: the music, the casting, the art direction, the edit, the twist that makes a good story great. I bet you won’t see it coming.
Congrats to the team that created this work of art that will hopefully change the way we look at the world around us.
Agency: BBDO New York, CCO Worldwide: David Lubars, CCO, New York: Greg Hahn, Creative Director: Peter Alsante, Copywriter: Bryan Stokely, Art Director: Martins Zelcs, Group Executive Producer: Julian Katz, Production Company: Smuggler, Director: Henry-Alex Rubin