Category Archives: Creative Process

HURTS SO GOOD: USING CRITIQUES TO MAKE YOUR WORK STRONGER.

Writing a novel couldn’t be more different than writing an ad. Or so I thought. In the last few weeks, I’ve realized just how much the lessons I’ve learned throughout my advertising career have been helping me in my latest … Continue reading

Posted in Advertising, Creative Process, Editing, Fiction, Writing | 9 Comments

THERE’S MORE TO IOWA THAN CORN.

When most people think of Iowa, they think of corn, and possibly the movie Field of Dreams. Unless you’re a writer. If you’re a writer, the great state of Iowa is synonymous with excellent writing. And that’s because it’s home … Continue reading

Posted in Classes, Conferences, Creative Process, Fiction | 2 Comments

ASK YOURSELF THIS:

Earlier this week, I celebrated Rosh HaShana, the Jewish new year. Not unlike the new year we all celebrate, it’s a time for reflection, thinking about the past year and what changes you want to make for the year ahead. … Continue reading

Posted in Advertising, Books, Creative Process, Life | 2 Comments

ONE WAY? NO WAY.

The first time I went to my friend Michael’s house, I walked to the corner of his street to take this picture. Apparently, I’m not the only one—he often looks outside his window to see people snapping the same shot. … Continue reading

Posted in Advertising, Creative Process, Fiction, Music, Prompts | 2 Comments

HOW TO BE CREATIVE.*

There isn’t a formula on how to come up with an award-winning idea—but that hasn’t stopped people from trying to figure one out. I first learned about the “Creative Process” when I was studying at The Creative Circus. It’s one … Continue reading

Posted in Advertising, Creative Process, Editing | Leave a comment